Kapil Lodhi

Why nobody links to a product page, the four off-page tactics that actually work for ecommerce, and the popular tactic Google names as link spam.

Nine clickbait headline writing techniques with before and after rewrites, why Google rewrites most title tags, and the three-question test that keeps curiosity from tipping into deception.

A Google Ads for doctors SEO outline in eight parts: the paid and organic keyword split, campaign structure, the audience targeting Google blocks for health advertisers, keeping patient data out of tracking, and getting a practice cited in AI answers.

What SEO for a personal injury lawyer involves, with the real math against $150 to $400 paid clicks: search intent, on-page work, mobile speed, the three layers of local visibility, AI Overview citations, and honest DIY versus hire numbers.

What SEO for a family lawyer actually involves: search intent, practice area and location pages, Google Business Profile, AI Overview visibility, and honest DIY versus hire math, with real Search Console data from an anonymized legal client.

Yes, indirectly, and less than followed links. What Google actually does with nofollow since 2019, two nofollow placements worth pursuing, a four-point check for deciding, and what AI answer engines do and do not do with the attribute.

Blanket-redirecting 404s to your homepage creates soft 404s. Here is the three-question framework to use per URL instead, how to prioritise which 404s matter, and worked examples for product, blog and service pages.

The eight sections every SEO report template needs, including AI visibility, with the free tool each one comes from and what to actually say about the data.

SEO is worth it when buyers already search for what you sell and a customer is worth about $500 or more. A worked revenue calculation, honest 2026 cost ranges, and how to vet a consultant before you pay.

Place 4 to 10 contextual internal links per 1,000 words, and give any page you want ranking 20 to 40 inbound internal links. The two numbers most guides conflate, plus the ranges I use on client sites.