Four years in search, based in Indore
Search traffic that earns its keep
More revenue, not just rankings
I am Kapil Lodhi, an SEO specialist based in Indore with over four years of experience. I work across technical SEO, on-page and content, link building, and local and e-commerce SEO for clients in India, the US, and Canada, reported against sessions, leads, and conversions.
Specialisms
E-commerce
Legal
Local services
Markets
India / US / Canada
Experience
4+ years in SEO
+134%
Form submissions, D2C e-commerce brand
+133%
Engaged sessions, legal services firm
5.69M
Search impressions in six months, IndoSearch
+72%
WhatsApp clicks, local consultation service
Services
Six areas of work
Most sites do not need all six at once. The first month of any engagement is spent working out which one is holding your traffic back, then we start there.
Technical SEO
Crawl and index checks in Screaming Frog and Search Console, index bloat cleanup, site health fixes, and the technical groundwork rankings depend on.
Details
On-page and content strategy
Keyword mapping tied to buying intent, page templates that scale, briefs your writers can use, and cleanup of pages competing with each other.
Details
Link building and authority
Profile backlinks, guest and blog placements, classifieds and citations, and link audits that keep the profile clean as a site scales.
Details
Local SEO
Google Business Profile, NAP consistency across local directories and listings, service-area landing pages, and local keyword mapping.
Details
E-commerce SEO
Category and product page structure on Shopify and WooCommerce, faceted navigation that does not bloat the index, and internal linking that survives a catalogue refresh.
Details
WordPress and Shopify SEO
On-page and technical implementation directly in WordPress, Elementor, and Shopify, so fixes actually ship instead of sitting in a document.
DetailsHow it works
Four steps, then a monthly rhythm
01
Audit
A crawl in Screaming Frog, Search Console and analytics review, and a look at who is outranking you and why. You get a prioritised fix list, not a 90-page PDF.
02
Fix
On-page, technical and content fixes get implemented, in the CMS directly where that is WordPress, Elementor, or Shopify.
03
Build
Content and off-page work against the keywords that have commercial intent behind them. Usually starts in month two.
04
Report
A Looker Studio dashboard and one call a month. Sessions, conversions, and rankings, next to the work that moved them.
Case studies
Two recent engagements
IndoSearch / Business reviews platform
6 months
Six months of consistent page-one traffic for India's business reviews platform
112K
Clicks in six months
5.69M
Impressions
7.5
Average position
Legal services firm / Newer domain
Name withheld
Organic growth on a low-authority domain, plus early visibility inside AI answers
+82%
Total sessions
+133%
Engaged sessions
21
AI visibility score
Recent work
Six projects, six industries
Client names are withheld because this work was delivered in an agency role. Every number below came out of Google Search Console or GA4.
IndoSearch, business reviews platform
Content and link building over six months
112K clicks
Legal services firm
Technical SEO, links, and AEO tracking on a newer domain
+133% engaged
D2C e-commerce brand
Product and category page work, technical fixes, authority
+45% purchases
B2B manufacturing supplier
On-page, service-area local SEO, link building
+321% forms
Local consultation service
NAP citations, content, links, Core Web Vitals
+49% calls
Home remodeling contractor
Service and location mapping, audits, off-page work
+60% organic
Want the detail behind any of these numbers?
Send me your domain and what you are trying to grow. I will reply with two or three things I would look at first, whether or not we work together.