About
Kapil Lodhi, SEO specialist in Indore
Over four years on organic search, most of it running six client projects at a time. Technical SEO, content, link building, and local and e-commerce work for clients in India, the US, and Canada.
Kapil Lodhi / Indore, India
I started in 2022 as an SEO intern in Indore, working alongside the team across more than ten client projects. That is where I learned the end-to-end workflow: keyword research, on-page work, content optimisation, backlinks, audits, and reporting.
From 2023 I ran my own set of accounts, six client projects at a time, across service, product, and e-commerce sites. Keyword research and mapping, on-page and technical SEO, off-page link building, local SEO, and reporting in Looker Studio. That is where most of the numbers on this site came from. This work was delivered in an agency role, so client names stay confidential.
The work today spans service, e-commerce, and legal clients, including Shopify stores. Alongside the classic work I have moved into AEO and GEO, tracking how brands surface inside Google AI Overviews, ChatGPT, and Perplexity, and treating AI-assistant referrals as an acquisition channel in their own right.
The work itself is not mysterious. Find what is stopping a site from being crawled and trusted, fix it, then build pages and links against queries that have commercial intent behind them. What takes experience is knowing which to do first.
How I work
Four things I hold to
01
Six projects at a time
I have run six client projects at once for most of my career. It is enough to go deep on each one without the work turning into the same checklist repeated six times.
02
Revenue over rankings
A number one position on a keyword nobody buys from is a screenshot, not a result. Reports lead with conversions and revenue.
03
I ship, not just advise
I do the implementation myself, in WordPress, Elementor, or Shopify. Recommendations that sit in a document are worth nothing.
04
Bad news early
If a quarter goes sideways or the strategy was wrong, you hear it on the next call rather than at renewal.
Background
Four years, briefly
Codearts Solution
Service, e-commerce, and legal clients, including Shopify stores. Organic growth plus early AEO and GEO work.
2026 to now
Zeptix Digital, Mumbai
Six client projects at a time across service, product, and e-commerce sites. 20+ first-page keyword rankings.
2023 to 2026
Digital Braino, Indore
Supported the SEO team across 10+ client projects and learned the end-to-end SEO workflow.
2022 to 2023
B.Com Marketing, Technocrats Institute of Technology
Indore, Madhya Pradesh.
2020 to 2023
Tools
What I work in
Screaming Frog
Ahrefs
SEMrush
Search Console
GA4
SE Ranking
Looker Studio
BrightLocal
Canva
Shopify
WordPress
Elementor
Client-side licences stay in your accounts, not mine. When an engagement ends you keep every dashboard, sheet, and audit we built.
Happy to talk before you decide anything.
Thirty minutes, no deck. Tell me what is not working and I will tell you whether I am the right person for it.