E-commerce SEO
E-commerce SEO services
My e-commerce SEO services get your category and product pages found for what you sell, then make sure the visit can end in a sale. The work covers store structure, filter rules, product pages and product schema, done directly in Shopify or WordPress.
- Shopify and WordPress stores
- Reported in cart adds and purchases
- Based in Indore, clients in India, the US and Canada
When you need it
Signs your store needs e-commerce SEO
In an online store the money sits in category and product results. These are the signs those pages are not doing their job.
Category pages do not rank
Your collections sit below marketplaces and competitors for the searches that describe what you sell.
Filters create thousands of URLs
Every colour, size and sort order makes a new address, and Google spends its time on near-duplicates.
Product pages use supplier copy
The same description appears on many other stores, so yours has no reason to rank above them.
Products are missing from search
Pages are live but not indexed, or drop out of results when an item goes out of stock.
Traffic comes but does not buy
Visitors land on pages that do not match what they searched, and leave without adding to the cart.
Your results show no price or reviews
Listings appear without price, stock or rating details because product structured data is missing.
What you get
What my e-commerce SEO services include
Every project starts with the catalog: which categories, products and filter pages deserve to be found, and which should stay out of the index.
- 01
Category and collection structure
A structure for categories and collections, including which filter combinations deserve an indexable page of their own.
- 02
Faceted navigation rules
Rules for filters and sorting, so they stop generating thousands of thin, near-duplicate URLs.
- 03
Product page work
Unique copy where it pays, variant handling, and rules for out-of-stock and discontinued products.
- 04
Product schema
Product and review structured data, so your results can show price, availability and ratings.
- 05
Keyword mapping across the catalog
Each category and product matched to how buyers search, and not to internal or supplier naming.
- 06
Organic Shopping visibility
For Shopify stores, the product data that feeds free Shopping listings, checked and cleaned.
Results
What e-commerce SEO moved for clients
Every figure is from Google Search Console or GA4. Each project combined on-page, technical and link work, so I do not credit one fix with the whole lift.
+45%
Purchases, D2C e-commerce brand
+73%
Cart adds, D2C e-commerce brand
+134%
Form submissions, D2C e-commerce brand
+321%
Form submissions, B2B manufacturing supplier
D2C e-commerce brand
An online retail brand had steady traffic, but too much of it left without buying. I mapped keywords across the catalog and updated content and meta tags, so each page matched buyer intent instead of internal naming.
Audits in Screaming Frog and Search Console cleared the indexing and crawl issues keeping product pages out of results, and link building lifted category-level authority. In GA4, cart adds rose 73% and purchases 45%.
Product pages for a B2B supplier
A B2B manufacturing supplier is not an online store, but the problem was the same: product pages were named the way the company talks, and buyers search differently.
After the product and service pages were updated to match how commercial buyers search, form submissions rose 321% and contact inquiries 73%.
Source: Google Search Console and GA4. Client names are withheld. Full write-ups are on the case studies page.
How it works
How an e-commerce SEO project runs
- 1
Audit the catalog
A crawl of the store, the Search Console indexing report, and a count of how many URLs your filters create.
- 2
Decide what gets indexed
Categories, products and filter pages sorted into index, canonicalise or block, with the reason for each.
- 3
Rework the pages that sell
Category and product pages updated in Shopify or WordPress: titles, copy, schema and internal links.
- 4
Measure in sales
Cart adds, purchases and revenue from organic search, reported by category.
Straight answers
What you can expect, and what I will not promise
You can expect
- A clear rule for every filter and facet
- Changes made in Shopify or WordPress, not only listed
- Work that starts with the categories that earn the most
- Reporting in cart adds and purchases, not only traffic
I will not promise
- Guaranteed rankings
- First place above the big marketplaces for broad product terms
- Hand-written copy for every product in a large catalog
- Results inside a few weeks
FAQ
Questions about e-commerce SEO services
What are e-commerce SEO services?
E-commerce SEO services are the work that gets an online store found for the products it sells. That covers category and collection structure, rules for filters, product page content, product structured data, internal links and the technical health of the store. The aim is more sales from organic search, and not only more visitors.
Which platforms do you work with?
Shopify and WordPress. Those are the platforms I work in day to day, so I can make the changes myself. On other platforms I write clear, prioritised tickets for your developers.
Should filter and facet pages be indexed?
Most should not. Filters for colour, size and sort order create thousands of near-duplicate URLs that waste crawling. A few combinations that people really search for, such as a product type in a popular colour or material, deserve an indexable page of their own. Deciding which ones is part of the first audit.
What should happen to out-of-stock product pages?
It depends on whether the product is coming back. A page for a product that will return should stay live and say so. A product that is gone for good should redirect to the closest replacement or to its category, so the links and rankings it earned are not lost.
How long does e-commerce SEO take to show results?
Indexing and technical fixes can show within weeks. Category rankings usually take three to six months, and longer in markets where large marketplaces compete for the same searches.
Do you work with stores outside India?
Yes. I work with clients in India, the United States and Canada. I keep evening hours in India for calls with North America, and you can reach me on WhatsApp from any country.
Find out where your store is losing sales
Book a 30 minute call. Send me your store address when you book, and I will look at your category pages and filters before we speak.