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SEO is worth it when buyers already search for what you sell and a customer is worth about $500 or more. A worked revenue calculation, honest 2026 cost ranges, and how to vet a consultant before you pay.

Place 4 to 10 contextual internal links per 1,000 words, and give any page you want ranking 20 to 40 inbound internal links. The two numbers most guides conflate, plus the ranges I use on client sites.

Keyword density is a diagnostic, not a target. Here is the range that actually reads well, why phrases matter more than single words, and what to change once you have the number.