Free tools
Free SEO tools
Tools I built because I needed them for client work. There is no sign-up and no usage limit, and everything runs in your browser, so nothing you enter is stored on a server.
Reporting and ROI
SEO ROI Calculator
Estimate what SEO growth is worth in gross profit, see the month it pays back and the traffic you need to break even.
Reporting and ROI
SEO Report Template
Fill in your Search Console and GA4 numbers and get a formatted monthly SEO report, with the commentary drafted from the figures.
On-page SEO
Meta Tag Generator
Write a title tag, meta description, H1 and Open Graph tags with live pixel-width checks, then copy the finished code.
Content
Keyword Density Checker
Paste text or raw HTML and get one, two and three word phrase counts, with density flagged against a sensible range.
Technical SEO
Canonical Tag Generator
Build clean rel=canonical tags. Removes tracking parameters, fragments and index.html, explains every change and handles whole lists of URLs.
International SEO
Hreflang Tag Generator
Build hreflang HTML tags, XML sitemap entries or HTTP headers for every language version, with checks for mistakes such as en-UK.
Local SEO
NAP Consistency Checker
Compare your business name, address and phone across listings, see which differences matter, and get the exact fix for each one.
Paid media
Cost Per Impression Calculator
Work out CPM, budget or impressions, then see the cost per click and per conversion it implies, and whether CPC pricing would be cheaper.
Need more than a tool?
Book a 30 minute call. Tell me what you are trying to grow and I will tell you the two or three things I would look at first on your site.